July 29, 2020 – We all know that a glass of great wine has been one of the pleasures we’ve enjoyed a little more during the pandemic,  but when buying local wine also helps our essential community service workers serve more local people in need through United Way’s COVID Relief Fund, then it’s win- win!

Thanks to the coordination of Frequent Pour Wine Merchants and four of their generous community-spirited winery partners, they were able to raise a total of $10,000 in donations to United Way through customer purchases of their popular wines in private liquor stores. The promotion ran for 3 months with $1 from every wine purchase going towards the program.

Thanks to Oliver Twist and River Stone Winery in the South Okanagan and Vibrant Vines and 50th Parallel Estate Winery in the Central Okanagan. These spectacular wineries are all beautiful places to visit  and enjoy a chilled glass of something on the patio this summer, and really embrace where we live.

50th Parallel owners Curtis and Sheri-Lee Krouzel were thrilled to be able to contribute over half of the total raised through sale of their award winning wines. Their Lake Country winery is an impressive testament to their commitment to our local industry and to the surrounding communities that support it.

“We love to invest in our people and that means supporting those in need in the communities in which we live, work and play too,” said Curtis Krouzel of 50th Parallel Estate Winery. “We are thrilled to have been a part of this collaborative initiative where there is even more impact if we work in partnership with others too.”

View from 50th Parallel Estate in Carrs Landing

Shown above in header photos:

Jude Brunt, Events and Special Projects Manager for United Way SIBC with:

Thanks for showing your local love!

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