October 3, 2019 – The Sails are lit up a new colour this weekend! Orange is a colour of a typical
Thanksgiving weekend……but it is also the unique colour of the new #UNIGNORABLE
campaign from United Way.

The campaign aims to highlight the key local issues of homelessness, mental
health, domestic violence, poverty and other complex challenges in our community, and
encourages everyone to get on board to help make these social issues

People are encouraged to show their LOCAL LOVE by donating to the United
Way campaign, sharing their time to volunteer, or getting their company involved in a
workplace campaign this winter. Go to https://unitedwaysibc.com/locallove/ for all the
details of how orange is the colour this fall!

Thanks to local media for getting the word out to the community!

Media Coverage:

Capital News: Orange Sails will be UNIGNORABLE this weekend

Castanet: Orange is the new Sails

Daily Courier: Orange lights to shine on Sails this weekend

Kelowna Now: Kelowna’s Sails to go orange for Thanksgiving to highlight homelessness and mental health