This toolkit provides information to help you through every step of your fundraising efforts. We’ve provided you with best practices, event ideas, marketing materials, information on the United Way’s work in our community, and more. Plus, for 2019, check out the #UNIGNORABLE campaign collateral.
Together, we can make local issues #UNIGNORABLE
THE MAKING OF #UNIGNORABLE
To highlight local issues – like poverty, homelessness, mental health and domestic violence – we partnered with Pantone(R) to create the most unignorable colour in the world.
The #UNIGNORABLE Campaign Overview
The following video provides you with the genesis of the #UNIGNORABLE campaign, launched in 2018, in major cities across Canada. This introduces you to the “art for social change” designed by Malika Favre which are now key visuals in the marketing campaign.
#UNIGNORABLE Campaign Toolkit
#UNIGNORABLE Printed Materials
The following print materials can be provided for your campaign.
Download a copy of UNIGNORABLE Explained for a complete overview of the campaign messaging. Contact us to order materials today!
Brochure
Donation Box
Promo Card
Local Issues Placards
Local Issues Sandwich Boards
These Local Social Issues illustrations are printed on 24X36 coroplast boards and can be borrowed and used for an event/fundraiser display. Contact us for more information!
Mental Health
Poverty
Social Isolation
Unemployment
Domestic Violence
Education
Homelessness
Child Hunger
Digital Assets and Videos
The following digital assests can be downloaded for your campaign. Use the PSA to introduce your team to the #UNIGNORABLE local issues in our communities, a haunting but bold video that highlights these social issues.
#UNIGNORABLE PSA
(30 sec)
#UNIGNORABLE PSA
(16 sec)
2019 Impact Stories
Campaign Video
The Making of
#UNIGNORABLE
Swag
The following swag materials can be provided for your campaign. Contact us or order online today!
Pens
Pins – Sell for $2
“Toonie for your Community”
Socks – $10
T-Shirt – $20
Swag bags
United Way Campaign Resources and Materials
If you choose to use our logos, please take a minute to look over the Branding Guidelines info sheet beforehand (link below). Some versions of the United Way Southern Interior BC logo, tagline and call to action or linked below. For more information, alternate file formats or hi-res files, please contact us.
Branding Guidelines
LOGO
Southern Interior BC Logo – Vertical
Southern Interior BC Logo – Horizontal
SIBC Logo with regional descriptor – Vertical
SIBC Logo with regional descriptor – Horizontal
TAGLINE:
Local Giving. Local Results. – Red
Local Giving. Local Results. – Grey
Local Giving. Local Results. – Black
CALL to ACTION:
- 2018 National Campaign Video
- 2018 United Way – What Does Local Love Look Like?
- Travis’ story – Addiction/Housing and Food Security (Moving people from poverty to Possibility)
- Jayce and family story – Early Years Development (Helping kids be all they can be)
- Mike’s Story – Seniors Isolation and Housing (Healthy people, Strong Communities)
- Emily’s Story – At-risk Youth and High School Completion (Helping kids be all they can be)
- 2017 UBC Okanagan – Student Video Project – Local Giving, Local Results
- 2019/2020 Central Okanagan Investments (includes Kelowna/Lake Country/West Kelowna/Peachland)
- 2019/2020 South Okanagan/Similkameen Investments (includes Summerland/Penticton/Oliver/Osoyoos/Princeton)
- 2019/2020 North Okanagan Columbia Shuswap Investments
- 2019/2020 Community Investments – All Regions (all investments)