This toolkit provides information to help you through every step of your fundraising efforts. We’ve provided you with best practices, event ideas, marketing materials, information on the United Way’s work in our community, and more. Plus, for 2019, check out the #UNIGNORABLE campaign collateral.

Together, we can make local issues #UNIGNORABLE

THE MAKING OF #UNIGNORABLE

To highlight local issues – like poverty, homelessness, mental health and domestic violence – we partnered with Pantone(R) to create the most unignorable colour in the world.

The #UNIGNORABLE Campaign Overview

The following video provides you with the genesis of the #UNIGNORABLE campaign, launched in 2018, in major cities across Canada. This introduces you to the “art for social change” designed by Malika Favre which are now key visuals in the marketing campaign.

#UNIGNORABLE Campaign Toolkit

Printed Materials

The following print materials can be provided for your campaign. Contact us to order today!

Brochure

Donation Box

Promo Card

Local Issues Placards

Local Issues Sandwich Boards

These Local Social Issues illustrations are printed on 24X36 coroplast boards and can be borrowed and used for an event/fundraiser display. Contact us for more information!

Mental Health

Poverty

Social Isolation

Unemployment

Domestic Violence

Education

Homelessness

Child Hunger

Digital Assets and Videos

The following digital assests can be downloaded for your campaign. Use the PSA to introduce your team to the #UNIGNORABLE local issues in our communities, a haunting but bold video that highlights these social issues.

#Unignorable Campaign Guidelines

United Way
Logos

Show You Local Love
Logos

Posters

#UNIGNORABLE PSA
(30 sec)

#UNIGNORABLE PSA
(16 sec)

2019 Impact Stories
Campaign Video

The Making of
#UNIGNORABLE

Swag

The following swag materials can be provided for your campaign. Contact us  or order online today!

Pens

Pins – Sell for $2

“Toonie for your Community”

Socks – $10

T-Shirt – $20

Swag bags 

United Way Campaign Resources and Materials

If you choose to use our logos, please take a minute to look over the Branding Guidelines info sheet beforehand (link below).  Some versions of the United Way Southern Interior BC logo, tagline and call to action or linked below. For more information, alternate file formats or hi-res files, please contact us

Branding Guidelines

LOGO

Brandmark only

Southern Interior BC Logo – Vertical

Southern Interior BC Logo – Horizontal

SIBC Logo with regional descriptor – Vertical

SIBC Logo with regional descriptor – Horizontal

TAGLINE:

Local Giving. Local Results. – Red

Local Giving. Local Results. – Grey

Local Giving. Local Results. – Black

CALL to ACTION:

SHOW YOUR LOCAL LOVE – Donate Today

Please don’t hesitate to contact United Way SIBC staff with any questions you may have!

Our People

Contact Us

Help us create a better life for everyone in our communities.

SHOW YOUR LOCAL LOVE.

Donate Today