THE MAKING OF #UNIGNORABLE
To highlight local issues – like poverty, homelessness, mental health and domestic violence – we partnered with Pantone(R) to create the most unignorable colour in the world.
The #UNIGNORABLE Campaign Overview
The following video provides you with the genesis of the #UNIGNORABLE campaign, launched in 2018, in major cities across Canada. This introduces you to the “art for social change” designed by Malika Favre which are now key visuals in the marketing campaign.