September 13, 2019 (Central Okanagan) – United Way launched the Central Okanagan 2019/2020 campaign with the annual kickoff breakfast on Friday, September 13 at the Coast Capri Hotel.

Thanks to our sponsors – presenting sponsor: BDO, Supporting sponsors: BMO Financial Group, Sun Life Financial and Coast Capri Hotel; media partners – AM1150, ezROCK 101.5, SunFm 99.9, Capital News, Castanet, Global Okanagan; and our printing partners – Westkey Graphics and Creative Trophies & Gifts.

Presented by BDO, the sold-out room was full of local community champions including workplaces, corporate sponsors, volunteers, media partners and funded charity partners. The program included MC Doris Bregolisse of Global Okanagan, Pat Raphael from WFN, Mayor Colin Basran, Sponsor BDO’s Ken Carmichael, and the United Way SIBC Board Chair and Directors rolling out the #UNIGNORABLE marketing campaign.

Watch the Global Okanagan story

Castanet – United Way Kickoff

The final speaker was local Poverty Reduction Coalition Coordinator, Sascha Kuin, telling her own story of poverty to possibility. An incredibly impactful story showing the reality of poverty for local families.

Visit our Facebook page for the complete photo album (thanks to Andrew Lipsett Photography). 

About #UNIGNORABLE: #UNIGNORABLE is United Way’s unique campaign that highlights the key issues in our community in a new, surprising & cut-through-the-clutter way. In our busy lives and when we are bombarded every day with bad news from across the world, it is easy to lose sight of the issues affecting our local community – issues like poverty, homelessness, domestic violence… And it may be that we do not see them or we simply choose to ignore them. United Way highlights ignored local issues with the most unignorable colour in the world. We are on a mission to raise awareness of local, social issues and help the most vulnerable people so they have a chance at a better way of life. For more info, visit: